A major umbrella brand like “Südtiroler Speck G.G.A.” does not absolve a company of the need to analyse its own brand approach. Moser passed this question on to us, resulting in a completely new brand identity which was developed by merging the brand’s homeland and the product:

The Moser Speck Mountains. They appear as a key visual throughout the entire communication process, from campaign to trade fair appearances. This new face has proven effective: the new identity was commended by a jury of Italian specialist journalists.
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