Nothing is ready-made

Our work on brands and their conceptual solutions is creative precision work and is based on strategy.
There are no open-ended questions, no drifting away from brand navigation.
The way we get brands on course is efficient, welcomed with a lot respect and sometimes even applauded.

Strategy
Every campaign, every communication, each packaging design is based on a strategic recommendation which itself must be as unique as the creative realization. The laid down identity guides the development of the customer's positioning and the brand architecture.
Brand Positioning
Communication Strategy
Brand Naming
Brand Architecture
Design
Brands must be visible, palpable, sensible so that they trigger positive connotations among consumers.
Brand design by Mugele´s pays especially attention to all points of contact with the target group ensuring equal appearance of the brand.
Brand Design
Corporate Design
Packaging Design
Corporate Communication
Corporate Architecture

Communication
Brands tell stories. These must be credible, memorable and unique. We at Mugele´s attend to brand communication so that it functions on a various channels and adjusts for positioning.
Claim
Campaign
Editorial
Trade Marketing
Direct Marketing
Promotions
Online Communication
Brand Event
Product Presentation
Trade Fair Booth
Service
The best corporate design is of little use if the people dealing with it don´t know how to do it right. We at Mugele's make sure that CD guidelines are written user-friendly and leave no questions unanswered. A good product also includes the production - both online and offline. Competent we advise and support our customers in this phase and are pleased to do so.
Corporate Manual
Production
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